Ajit Agro Food
& Beverages
Pure Taste. Pure Care. Purely Local.
Welcome to safeSura
Ajit Agro Food & Beverages, under the brand name safeSura, is committed to delivering authentic, high-quality food, agro, and beverage products that reflect India’s traditional values and natural richness. Our journey is rooted in purity, sustainability, and rural development. We produce handcrafted goyna bori, desi ghee, papad, snacks, chutney, and other regional delicacies alongside organic manures such as cow dung compost and vermicompost for eco-friendly farming. In beverages, we are expanding into packaged drinking water, water-treatment solutions, and natural juices as part of our future plan. Our work strengthens the rural economy by engaging and empowering local women artisans whose skill and dedication bring authenticity to every safeSura product.
Handmade by Skilled Local Women for True Rural Empowerment
Why We Exist
To preserve purity, empower communities, and deliver sustainable products with honesty and care.
Values
We stand for purity with clean, natural, chemical-free products, rooted in authentic handmade traditions. Our work uplifts rural communities through women-led production while promoting sustainable farming and responsible practices. With every product, we ensure trust through honest methods and consistent quality.
Vision
To become a trusted Indian brand delivering pure, traditional, and sustainable food, agro, and beverage products while empowering rural communities, supporting women-led production, and promoting responsible, eco-friendly consumption across the nation.
Mission
We craft high-quality handmade foods using traditional methods, empower rural growth by employing local women, promote organic farming with natural manure, and aim to expand into safe, affordable, sustainable beverages—serving customers with honest, traceable, and trustworthy products.
Environmental Sustainability
safeSura follows a nature-friendly approach at every step. From using organic manures that restore soil health to promoting minimal-waste production methods, we work to reduce environmental impact. Our processes emphasize biodegradable materials, energy efficiency, and responsible sourcing to support a greener, healthier future for farming and food production.
Our Business Model
Our business model focuses on producing high-quality handmade food products, organic agro solutions, and safe beverages through community-driven manufacturing. We work with local rural women for production, support organic farming practices, and maintain strict quality control. With efficient packaging, reliable logistics, and customer-focused delivery, we ensure every product reaches consumers pure, fresh, and trustworthy.
Food Division
Under our brand safeSura, we craft handmade food items such as goyna bori, desi ghee, papad, chutneys, and traditional snacks. These products are prepared by skilled local women using time-tested methods, ensuring purity, authenticity, and the true taste of tradition in every bite.
Beverages Division
Our beverage range includes purified 20-liter jars and packaged drinking water designed for safe and dependable consumption. We are also working toward launching fresh, natural juice products that offer affordability, safety, and sustainability for every household.
Agro Division
Ajit Agro Food & Beverages offers natural, chemical-free agro solutions like cow-dung manure and vermicompost. Our focus is on promoting organic farming, improving soil health, and supporting farmers with sustainable, eco-friendly alternatives that nurture long-term agricultural growth.
Local Women–Led Traditional Manufacturing
At safeSura, our production is proudly driven by skilled rural women whose hands carry generations of culinary heritage. Their artistry brings life to every item—whether it’s the delicate craftsmanship of goyna bori or the authentic, homestyle preparation of papad, snacks, and chutneys. This women-centered model not only keeps age-old techniques alive but also creates steady livelihoods, training opportunities, and financial empowerment for rural families. Through this approach, our brand strengthens community growth, preserves cultural traditions, and ensures that every product carries purity, care, and dignity from its makers.
Why Choose Us
Quality You Can Trust
We use pure, natural ingredients and traditional handmade methods to ensure authentic taste and safe consumption.
Reliable Transport
Our streamlined supply chain and careful handling ensure products reach you in perfect condition.
On-Time Delivery
Fast, efficient delivery with consistent timelines so you always receive your order without delay.
Strong & Secure Packaging
Every product is packed with care using hygienic, durable, and tamper-proof materials for long-lasting freshness.
24/7 Customer Support
Round-the-clock support to assist you with orders, queries, and product guidance.
Our Team
Founder
Mallika Jana Hatai
Co-Founder
Aritra Hatai
Sale- Executive
Rajesh Agian
Accounting
Sidhartha Bera
Marketing Exe.
Dishari Biswas
Mfd. Head
Purno Chandra Kar
